2026 COCA National Conference

So you’ve built an amazing event, but how do you move people from their screen to your scene? This discussion digs into how we use social media to turn attention into attendance. We'll cover everything from free to ticketed events. From drop in to register in advance. From targeting a subsection of your community to making your entire campus bump! Bring the posts that worked, the stories that flopped, the last-minute pushes that saved the day, and the tactics that move people from “interested” to “I’m there.”